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BINDU A. CHOWRITMOOTOO: Rewriting the rules of entrepreneurship

Now is a time to be proactive! That’s why we are excited to highlight the incredible achievements of Bindu Chowritmootoo, an unstoppable serial entrepreneur who has become a force to be reckoned with in the business world.

Bindu is a business leader and motivational speaker with over twenty-five years of experience as an Executive and Career Coach for C level and management positions within the healthcare industry. Over the past five years, Bindu expanded her servant leadership philosophy by providing services as a Life Coach.

“When you allow creativity and passion to come together, you begin to build your legacy,” says Bindu.

Along with managing her lucrative businesses, Bindu is a contributing writer for City Lifestyle and VIP Global Magazine, where she shares motivational lifestyles, provides life and leadership coaching, and spotlights female entrepreneurs. She was featured as a “hidden gem” in Voyage Dallas Magazine in May 2020, an “Inspiring Women” in Frisco Life Magazine in May 2021 and a “Top Executive Coach” in VIP Global Magazine in August 2021.

Many industry leaders have had to adapt to our challenging business environment, and Bindu is no different in this regard. She stepped up, pivoted, and persevered. The trailblazer shared exclusively with VBD Magazine about how she got started in business and the hurdles she had to overcome while climbing the ladder of success. During our interview, Bindu was poised, strong, and refreshingly forthcoming.


Bindu was born in New Delhi, India, raised in the Northeast (Philadelphia and Boston), married a supportive, loving Guyanese man, and mothered three handsome boys.

She graduated from Northeastern University with a degree in Health Administration and began her management career within the Medical District in Boston, Massachusetts. She has a strong interest in personal development, following key principles of Steven Covey, Tony Robbins, Patrick Lencioni, Simon Sinek, and John Maxwell.

Bindu worked in corporate America for over 20 years in various leadership roles before deciding to follow her dream of becoming an entrepreneur. “I worked seven days a week, finding multiple ways to grow companies with no direct return on the investment of my personal time and commitment. It was then that I realized it was time to transition to breathing life into my own vision and passion.”

For Bindu, that revelation changed everything. In 2015, she left her corporate position and began her entrepreneurial journey. “I have never looked back. Being an entrepreneur is the most exhilarating experience I have ever had.”

Today, this change-maker is on a mission to provide health and wellness solutions along with creating women's empowerment initiatives that help support and inspire women to be the best version of their life by focusing on their physical, emotional, spiritual, and financial wellness.


Bindu is the Founder and Chief Executive Officer of a women’s empowerment company – Ignite It, LLC. The company aimed to inspire, guide, and empower women across the globe through the power of positivity, passion, and personal growth. She has successfully launched Leadership Coaching workshops and Women’s Empowerment conferences.

She is also the Co-Founder and Chief Operating Officer of P5 Performance – a medical and wellness company focused on holistic solutions for individuals to be the healthiest, strongest versions of themselves. The company provided preventative services such as Functional Medicine, Personal Training, Hormone Replacement Therapy, IV Vitamin Therapy, Cryotherapy and Compression Therapy.

Still, this determined entrepreneur is on the move and making her mark in the entrepreneurial space. Recently, she became the Co-Founder and Chief Operating Officer of Flourish in Color - a company focused on providing a 360° behavioral health and wellness solution. The company is built on providing hope and guiding individuals through the healing process to arrive at an emotional and spiritual wellbeing by using compassionate Life Coaching and Licensed Wellness Therapists.


“My business partner Ke'ren Fromayan and I decided to create a company that focused on Life Coaching and Mental Wellness. The community is realizing and appreciating the benefits of having a life coach and building a career as a Certified Life Coach. We created a workshop, Clean Slate, that is scheduled for Wednesday, January 12, 2022, 6:30 PM CST.

This is a power packed, interactive one of a kind workshop that allows both men and women to begin 2022 with a “clean slate,” letting go of any baggage, reframing thoughts and rewriting their story. This workshop is offered both in person and online for attendees across the globe. For registration, visit”


Women empowerment had always been Bindu’s passion, but this was magnified in 2009 by the pressure of what was happening in her personal life. “I was in the middle of a difficult divorce with two young boys. One day, I received a call from my church pastor acknowledging my divorce and informing me that my church membership is no longer valid. He continued to say that the man is the head of the household and because of my divorce I will need to find a new church home. I was devastated. It was then that I realized that I had to serve as a resource for other women who went through similar experiences. I was determined to provide a platform for women to express themselves and to be given resources they deserve for true happiness.”


For Bindu, like many other entrepreneurs, climbing the ladder of success has not always been an easy road. “You cannot grow as a leader without experiencing challenges. You cannot mentor others without experiencing frustration and defeat. I had to overcome the challenge of being told ‘No.’ When you are working in a corporate setting, respecting, and understanding a chain of command is important. But at the same time, it can limit your growth as an individual. Every time I was told ‘No’ when suggesting a new initiative or project, it provided more reasons why I needed to conquer it on my own.

The biggest strategy I learned during my journey is that I must focus on being the best version of myself. If I am not mentally and physically strong, I cannot adequately portray what I am capable of. I intentionally surround myself with people who practice positivity and understand the power of manifestation. You truly are a product of your environment. A positive mindset yields positive outcomes.”


“I am currently writing a book which focuses on the power of manifestation. The expected release date is July 2022. My plan for the new year is to focus on the coordination of 2-3 personal development and life coaching conferences across the states.”



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